Proctor and Gamble to Reduce Levels of Dioxane in Tide Detergents

Led by our friends Women's Voices for the Earth and the lovely Lori Alper from Groovy Green Livin,  women across the country demanded that the makers of the detergent Tide (Proctor and Gamble) remove cancer causing Dioxane from their products. 

They resisted. They deleted photos of babies with bottles of Tide and alarming captions from their Facebook page. The whole time, environmental health advocates never gave up. Lori posted a petition to Change.org that gained over 78,000 signatures. 

And finally, Proctor and Gamble relented. They have agreed in a California court to reduce levels of 1,4 dioxane in Tide and Tide Free & Gentle to below 25 ppm. Procter & Gamble has a target of September 30, 2013 in which to complete these changes. 

The reduction in 1,4 dioxane will also be implemented for several other laundry detergents made by Procter & Gamble including: Tide HE Original, Gain HE Original ,Tide for Coldwater Fresh Scent, Cheer HE Fresh Scent, Dreft HE 2X, Era Active Stainfighter HE 2X and Ivory Snow Gentle Care 2X.

Today, a victory for every day environmental health advocates against a mega-corporation. The winner? Public health. The health of our families and communities. 

It's a new era of activism --when anyone can post comments directly to companies, write petitions, and call for safer, greener, and healthier products. 

Please send P&G an email thanking them for listening to consumers and reformulating. Thanks to Women's Voices for the Earth for taking the lead on this issue!