Tuesday, February 2, 2010

Crayola: Take Back the Markers!

 

As green thinking parent, I shudder to think about the many Crayola (and Expo) markers that have been sent to the trash in my classroom, and now that my kids are older, in my house.  I am usually pretty mellow about things, but when they don't put the lids back on a marker, I get particularly antsy. Uptight.  Saying in a high pitched voice, "make sure it clicks!"  and "where did the lid go?"  with serious urgency.

Because despite my critical analysis of most of the items that come in my house, art materials aren't up to the same standards.  I don't buy any of it from the dollar store, because I know it will last maybe one day, and is probably toxic.  To create art, Crayola markers are widely available, cheap, and we use them all the time.  I've seen some nice non-toxic art supplies from MightyNest, Rossie Hippo, but I just haven't gone green on this one.  I don't have a hundred extra bucks to order groovy art supplies from my favorite greenie and natural stores.

And I'm thinking most of America is in this same boat.  We really just need Crayola to take back and recycle or reuse their plastic markers. Can you imagine how much plastic waste this would save from our landfills?  And how many parents would rejoice (and  sleep better with less guilt!)?   Crayola makes 500 million markers every year and they are made from polypropylene #5 plastic, not widely accepted at recycling facilities.  I've never heard of a recycling facility allowing markers!

All Crayola really needs to do is employ the same philosophy as many European companies, and be responsible for their products cradle to grave.  The manufacturer should take on responsibilty to keep their products out of the waste stream.  It's called Extended Producer Responsibility -- making companies cover the end of life costs of the products they make (what a brilliant idea). 

It is in this spirit that Amy Sunback started this group on Facebook, called Take Back the Markers: Help Convince Crayola to Recycle Their Markers.  Join her and grab the attention of Crayola.  After joining the group I also learned I never need to toss another marker.  While I would like to see Crayola take responsibility for this, there still is a way to recycle those dead markers.  Just head to Terracycle (whose other products have been reviewed here) and learn about their Writing Instruments Brigade.  I will be starting one of these at my school, because Expo markers only last a few months and I have been wincing as I throw them out for years. 

And let's not stop there. For a company that has become very successful from selling art supplies, Crayola needs to accept responsibility for their products' environmental effects.  Let's encourage them to take responsibility for their plastic waste. Write to Crayola on their comment page and encourage them to recycle their markers. 

Too tired?  Barely firing brain cells (believe me, I've been there)?  Cut and paste this into the comment field:

Dear Crayola,

Thanks for making a variety of art supplies for children.  I buy and use Crayola markers with my children, and I am also trying to teach them how to care for the environment.  It confuses them when their old markers are neither compostable or recyclable, but must be thrown in the trash.  Please take responsibility for the amount of plastic your markers are sending to the landfill, for future generations to have to deal with.  And too much plastic makes its way into our world's oceans.  It's time to develop a program to take back your markers to be recycled.  It is good for the earth, for our children, and ultimately, it will be good for your business.

It feels good to finally get this one off my chest.  It's been cooking for months.  Beth (from Fake Plastic Fish) will be proud. Thanks to Amy for bringing this to the forefront of my overworked and very tired brain.

image:   Thomas Hawk on Flickr under Creative Commons

8 comments:

KidBean said...

Thank you so much for posting this! I'll definitely join the FB group, contact Crayola, and share this info with everyone in my networks. Manufacturers absolutely must be held accountable for the whole life cycle of their products.

You don't need to spend a great deal more to get a more eco-friendly option in this case. E-Color-Gy markers are only $3.99 for a pack of 8 (http://www.redapplesupply.com/products/prodDetails.asp?category=45&subcategory=41&size=0&page=%200&pID=570), which is comparable to the Crayola ones ($3.14 at Sam's Club online and a bit more pricey at other stores). It's a step better, since the Ecologry marker tubes are made from 25% recycled plastic and the boxes are made from 100% post-consumer waste recycled paper. But, even they aren't recyclable at the end of their useful life.

A recycling program by Crayola would definitely have the greatest impact.s

ottermom said...

Amen. This is a seriously excellent idea. Crayola markers are washable, which is great, but it means the markers dry out really fast and are totally useless in an hour or less. I hate throwing them in the trash, but what else can you do? It's a big waste.

dannyscotland said...

What an awesome post--I just finished sending Crayola my message! I honestly had never even thought about the impact that markers have on our landfills, but I am spreading the word. I did notice one error in your cut and paste letter. In the sentence, "And too much plastic makes it's way..." the "it's" should be "its". I know it is just a little mistake, but we want to make the best possible impression. Thanks again for such a fantastic post and for opening my eyes, and many other people's, to this cause.

Katy Farber said...

Kidbean, thanks for the encouragement and the tip on the better marker!

Danny thanks for your support and for the grammar editing. I need all the help I can get! :)

Anna (Green Talk) said...

I am so glad that TerraCycle is taking them. We are collecting the Expo, etc marker and people are thrilled that we are taking the markers.

2 kids and a cat said...

MAybe something like the crayon maker for markers? Not sure how great that would work though!
BTW- I have something for you, it's on my blog 2kidsandacat.blogspot.com

Alicia Bayer said...

This is a great idea. I know Walmart collects Elmer glue bottles and glue sticks for the company and sends them back for reuse (and maybe other stores do too), so the same idea could be done with markers. I'm off to join the Facebook campaign. Thanks!

www.homequran.com said...

Thanx for posting this.. Its an great idea